Employee Advocacy — What Is It and Why Is It Worth Implementing?

  • what Employee Advocacy is,
  • what the benefits of the program are,
  • how to prepare employees for its implementation,
  • what mistakes to avoid when engaging employees in building the company’s image.

What is Employee Advocacy?

How to prepare employees for the implementation of the Employee Advocacy program?

  • techniques to strengthen the message when promoting the company,
  • storytelling and the ability to talk about your experiences “from the inside”,
  • ways to build audience engagement,
  • building your image as an expert in a given field.

Benefits of Employee Advocacy

Natural, spontaneous message

Reaching a wider target group

More motivated employees

What mistakes to avoid when implementing Employee Advocacy?

Excessive persuasion of employees to share content about the company

Implementing the program in a company with a low level of job satisfaction

No action plan and description of needed resources

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Marketing Specialist at Next Technology Professionals - IT Recruitment | IT Outsourcing

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Aga Babicz

Aga Babicz

Marketing Specialist at Next Technology Professionals - IT Recruitment | IT Outsourcing

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