EVP (Employee Value Proposition) — what is it and what are its benefits?

What is EVP?

  • Why do I want to work in the company and stay in it longer?
  • What motivates me to work in this company?
  • Why would I want to recommend the company to my family and friends?
  • Why should I come back to this company?

What are the benefits of EVP?

Gallup’s research shows that 35% of employees changed jobs in the last 3 years, 51% of respondents are actively looking for a different job, and for 36%, the employer’s brand is one of the main factors influencing employment decisions in a given organization. Inappropriate employer branding, leading to an unattractive employer brand, effectively discourages both new candidates from applying for the company’s job offers and current employees from remaining in its structures.

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Marketing Specialist at Next Technology Professionals - IT Recruitment | IT Outsourcing

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Aga Babicz

Aga Babicz

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Marketing Specialist at Next Technology Professionals - IT Recruitment | IT Outsourcing