Social Recruiting — How to Use Social Media in Recruitment Processes?

  1. You will increase your reach — due to a large number of users, you will reach a wide audience on social media. You can find there not only candidates who are actively looking for a job, but also those who are passive. Thanks to this, you have a chance to attract more possible candidates.
  2. You will reach the right people — social media ads can be adapted to your target group, both in terms of their interests, education and skills.
  3. You can freely contact the candidates you are interested in — social media enables a quick exchange of information and reduce the distance in communication between the potential employees and recruiters.
  4. You will present your company in a positive light — thanks to having active profiles of your company on different social media channels, you will be able to build the employer’s brand. The candidates will have a chance to get to know your company (and potential co-workers) better and will be able to imagine what working there looks like. As a result, it will be easier for them to decide if they would like to join the organization.
  5. You will verify information about the candidate — you will be able to learn more about the candidate before inviting them to an interview, e.g. by visiting their profile on LinkedIn, it will be easier for you to prepare for the interview.
  6. You will save time and money — social media allows you to effectively search for the right candidates. It offers many opportunities for free publishing of job advertisements and even sourcing, e.g. by being part of the themed groups. What’s more, you can increase the reach of your messages for free through reactions, comments and shares of posts, e.g. by the current employees.

Coherently, but not the same

On the one hand, it is very important in the recruitment strategy to ensure consistency of the communication. All the graphics you publish should be similar so that they can be easily associated with your company.

In a few different places

It is worth publishing information and announcements in several places. Depending on the target group, we can, for example, use a company page on Facebook, a profile on LinkedIn and themed groups on both of these portals.

By replying to comments

Reactions and comments may appear below your posts and it is worth answering them. Social media engages the audience much more than other advertising portals. Candidates expect to receive quick answers to their questions regarding the offer, even before they decide to send their CV. Also, check your inbox frequently after posting, as you can have private messages from people interested in the offer.


Company profiles on social media should be managed consistently. Audiences quickly get used to receiving new content, so consistent publishing of fresh information will not only allow you to stay in touch with the recipients, but also show that you care for the brand image.



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Aga Babicz

Aga Babicz


Marketing Specialist at Next Technology Professionals - IT Recruitment | IT Outsourcing