Social Recruiting — Instagram

When to choose Instagram?

Why and in what cases is it worth using Instagram?

Ways to recruit and do Employer Branding on Instagram

In order to make the best use of Instagram in recruitment and Employer Branding, it is worth setting up a company account on the platform, where various content related to work in the enterprise will be presented. These can be, for example, unusual office events, educational projects for students, candidates or employees, team-building events or a joint celebration of success and ways to reward high performance at work. Presenting the vision and values ​​of the company brings its image closer to the candidates and builds commitment to the published content. As a result, people are more willing to participate in recruitment meetings and identify with the brand. Presence in social media is not only about publishing content, but also engaging in the exchange of messages, commenting on posts of other companies and organizations, as well as sharing suggestions. It is also worth encouraging candidates to exchange opinions and comment on the content published on the account.

Promoting organizational culture

Instagram is great at showing our culture and values. We can publish photos or videos that best reflect the atmosphere in the company. The posts should not miss the faces of employees and the environment in which they work. It is also worth paying attention to the communication of the rules in force in the company, as well as the style of work and relationships in teams. We can also distinguish the best employees. Instagram is great for posting authentic, inspiring stories.

Use of hashtags

Hashtags are Instagram’s primary tool. It is worth checking which of them best suit our target group and adding them to the published content as often as possible. Thanks to this, we will reach a wider audience and gain likes under the best photos.

Educating the audience

Let’s use infographics and photos to familiarize candidates with the secrets of our business. We can, for example, show what the production process of the company’s most recognizable product on the market looks like. In this way, we will be able to present even complex processes, products and projects easily and clearly. At the same time, we will allow potential employees to get to know each other better and like each other.

Presenting a job offer

When starting a new recruitment, make sure to publish this information on social media. On Instagram, we can, for example, post a photo of a team that is looking for a new colleague with the words “Join us” or “We are waiting for you”. Instagram is an excellent channel for presenting internships, apprenticeships, job offers and any other form of professional development.

Respond to interest

Remember that interaction is what matters in social media. If our publications arouse interest and there are comments on them, be sure to answer the candidates’ questions. In this way, you can build a relationship with them and encourage them to continue following the company’s profile and applications for job vacancies.



Marketing Specialist at Next Technology Professionals - IT Recruitment | IT Outsourcing

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Aga Babicz

Aga Babicz

Marketing Specialist at Next Technology Professionals - IT Recruitment | IT Outsourcing