Social Recruiting — LinkedIn

A few words about LinkedIn

LinkedIn is the most frequently used social media channel by Polish leaders. At the beginning of its existence (back in 2002), the platform was, above all, a collection of CVs. However, over time, the portal turned into a networking platform that grows in strength, used, to a large extent, for acquiring new professional contacts, building a personal brand, and recruiting new employees.

Why it is worth recruiting through LinkedIn

According to the data presented in the Kinsta meta-analysis, LinkedIn has 740 million users from over 55 million companies that are registered on the platform. Many LinkedIn members visit it every day (40%), but spend relatively little time on it, only 17 minutes a month. At the same time, over 1 billion interactions are recorded on the website each month. Therefore, when publishing content, it is worth taking care of its clarity and uniqueness.

How to recruit using LinkedIn

Research shows that employees recruited through LinkedIn are 40% less likely to leave the company in the first 6 months. What tools to use to recruit them? We can use paid or free options. The first group includes the LinkedIn Recruiter function, which allows you to search for the best candidates, and the LinkedIn Job Board, where we can publish job offers. We can also carry out recruitment activities for free, e.g. by publishing inquiries and posts with an advertisement or searching for users according to their experience and skills.

  1. LinkedIn Recruiter is an effective tool that allows you to narrow your search results to a specific area, industry, or keywords. One of its functions is the ability to search for candidates based on a profile that meets our recruitment requirements. After entering the name of the ideal candidate, the portal displays similar profiles, taking into account qualifications and professional experience.
  2. The search slert is another LinkedIn Recruiter feature that allows you to save a search with filters and keywords, and notifies the recruiter every 24 hours about new results that match your criteria.
  3. The job board allows you to post job offers in a separate tab on the portal. Advertisements are shared with potential candidates, selected based on their search preferences. With this function, the employer can edit the company’s profile, conduct recruitment tasks, as well as analyze applications and respond to them immediately.
  4. Publication of an inquiry is one of the easiest and, at the same time, free methods of obtaining candidate applications. Thanks to such publication, other portal users will be able to help us in our search. It’s a good idea to share the posts with your coworkers and encourage them to share it on their profiles.
  5. The #Hiring and #OpenToWork banners are one of the recently introduced functions on the portal. It allows candidates to announce their openness to new professional challenges by adding a green banner with the words #OpenToWork to their profile picture. In turn, recruiters can add a purple graphic with the words #Hiring which informs the network that they are currently looking for new talent.
  6. Publication of information about the recruitment on the company profile will make all people who follow the company’s website learn about the new vacancy. There is a high probability that among them we will find active candidates waiting for the appearance of such an offer with us. It’s also a good idea to review the profiles of your company’s followers and contact them directly via a LinkedIn message.
  7. Using the LinkedIn search engine is a common practice among headhunters. We don’t need a paid package to use the search engine. However, the paid version will probably make our work easier, allowing us to reach the most interesting candidates faster.

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Marketing Specialist at Next Technology Professionals - IT Recruitment | IT Outsourcing

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Aga Babicz

Aga Babicz

Marketing Specialist at Next Technology Professionals - IT Recruitment | IT Outsourcing